Probe Intent RU·EN
Website conversion audit

See where your site loses buyers

Type your URL. AI test buyers — each with a real goal: to buy, to compare, to book — walk your pages like real visitors and report exactly where they got stuck. Every issue backed by a verbatim quote from your own site.

First audit free · ~5 min · no signup — report by email
Sample report: SaaS → Sample report: online store → Sample report: services →

Works on any site — SaaS, online store, services, a single landing page. Think of it as a pentest, but for conversion: a pentest probes a system through an attacker's eyes; we probe your funnel through a buyer's. Each simulated visitor arrives with a real intent — from an ad, from search, ready to buy, ready to compare — and hits the same walls a real person would.

01 · What you get

Not advice — a list of holes, with proof

Findings ranked by severity (CRITICAL / MEDIUM / COSMETIC), each tied to a specific page and backed by a word-for-word quote from your own site. A finding that can't be matched to your site's text is dropped automatically.

2
critical
12
medium
6
cosmetic
Real findings from our public sample audit of fortem.dev, a cloud dev-tools site — your report will speak your market's language. Click a finding to reveal its evidence, or
probeintent.com/demo · sample audit: fortem.dev
click a number or a finding
CRITICAL

The comparison page prices the DIY build at $90–110k; the About page calls the same build 'five hundred thousand dollars'. I'm making a buy-vs-build case for my team — if the site can't agree on its own number, I can't use either figure.

Evidence · verbatim from the site
Six months of one senior engineer: $90–110k in loaded labor.
MEDIUM

I want to check who runs this before I spend 20 minutes on a call. No name means no LinkedIn, no GitHub — I'd have to take it on faith, which is exactly what I won't do at this stage.

Evidence · verbatim from the site
We keep this page name-free, and we would rather tell you why than pretend it is normal: the engineering founder still operates production infrastructure in a regulated industry.
COSMETIC

I came for config-level content, not a sales page. Repeated CTAs before the list read as marketing — exactly what this page promised not to be.

Evidence · verbatim from the site
Run Fleet Audit → Book a 20-min call →
02 · How it works

Three steps to a report

AI test buyers walk your site the way real visitors do — each with their own goal — and note exactly where the path breaks. Nothing to install, no code, ~5 minutes.

1

Enter your site

We read your public pages and work out who actually visits them — your real buyer types, taken from your own content.

2

Glance at the visitor list

We show the visitor types we found on your pages — untick any that don't fit, and optionally tell us how they arrive: paste your ad's text or a search query. Takes a minute.

3

Get the report

Each visitor is simulated in isolation and walks your site from scratch. You get a link to the full report: verdicts, findings, evidence.

probeintent.com/demo · sample audit: fortem.dev
click a persona to reveal its journey and verdict
Verdict

Got the no-signup, read-only fleet audit exactly as promised — no sales call needed to see the numbers.

Verdict

Got category clarity, but not a clean buy-vs-build number to take to my team — the site's own cost figures disagree by 5x.

Verdict

Found the exact-match guide title, but no way to tell whether the article delivers the config before clicking through.

probeintent.com/demo · sample audit: fortem.dev
IP-01 DIY cost figure contradicts the About page by 5x/versus/
CRITICAL

The comparison page prices the DIY build at $90–110k; the About page calls the same build 'five hundred thousand dollars'. I'm making a buy-vs-build case for my team — if the site can't agree on its own number, I can't use either figure.

Evidence · verbatim from the site
Six months of one senior engineer: $90–110k in loaded labor.
03 · Why you can trust it

Every finding comes with evidence

We don't recite 'best practices.' Each simulated visitor runs in isolation with zero prior knowledge of your site, and every finding must carry a verbatim quote from your pages — no quote, no finding.

  • Simulated visitors can't see each other and don't know the "right" answer — nothing gets tuned to please.
  • A finding whose quote can't be matched to your site's text is discarded automatically — in the sample audit, that rule threw out one of the model's own findings.
  • The audit reads the rendered text of your public pages — no JavaScript execution, no logging in — and the report lists exactly which pages it saw.
  • Your report lives at an unguessable link, blocked from search engines — and you can delete it in one click from your cabinet.
A real finding with a verbatim quote — from the sample audit of fortem.dev.
04 · Pricing

Start free, scale when you need to

The first audit is free and full-size: complete report, 3 personas, no account — just an email to send it to. Then pick what fits your work.

Starter
$9
one-time
  • 10 audits — re-run after every fix
  • 3 simulated visitors per run
  • full reports with evidence
  • print/save any report as a clean PDF
  • one-time purchase, no subscription
Get 10 audits →
Pro
$29
per month
  • up to 50 audits a month
  • up to 5 simulated visitors per run
  • client sites welcome — audit any site you work on
  • print/save any report as a clean PDF
  • ongoing monitoring, run history & comparison
Get Pro →
Team
$199
per month
  • up to 10 simulated visitors per run, deeper journeys
  • multi-scenario depth: ad + search + direct in one run
  • consensus checks included: several models must agree on every finding (also one-off on any plan — 5 audits per check)
  • white-label reports — your logo, our name nowhere
  • API + MCP: plug audits into your CI or your AI agent
  • team access, configured for you
Get Team →
Running this for a company — or building on top of it?
Companies: volume beyond Team, multiple sites on a schedule, invoicing and procurement paperwork, DPA and security review — custom arrangements, negotiated directly. Builders: bring your own Anthropic key, run audits from your CI or agent, white-label output; reports are machine-readable (sample report.json) — we'll set it up with you.
Book a 20-min call →
Try it free first — the first audit is a full report, no card, no account.

Find out where your site loses customers

Free, ~5 minutes, no signup — the report lands in your email.

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